This paper is a literature study on Search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

Millions of people are using search engines every day when they are trying to find information on the Internet. The purpose of this report is to find out how people formulate search queries. The result in this report is based on an empirical study which is based on a search log from the Swedish search engine Seek.se.One of the results in this thesis is that nearly all search queries are based on keywords..

EPiServer is a content management system where users can publish information on a website by using a web browser. EPiServer has a built-in search engine that is very simple. Many customers using EPiServer web publishing system is in need of more functionality than is offered by EPiServer's built-in search engine. The purpose of this thesis is to develop additional functionality extends that the built-in search engine in EPiServer. The assignment was also to identify what need to be developed in order to give customers a better  opportunity to help their visitors find the right information on their website.Since this thesis was started in 2005, a number of commercial search engine productsentered  the market and it has become more common for companies to invest inthese products instead of using the simple search engine that's built into EPiServer.These products have many of the features that have been developed in this thesis.Another crucial difference between EPiServer?s built in engine and other products isthe method used to index content.

EPiServer is a content management system where users can publish information on a website by using a web browser. EPiServer has a built-in search engine that is very simple. Many customers using EPiServer web publishing system is in need of more functionality than is offered by EPiServer's built-in search engine. The purpose of this thesis is to develop additional functionality extends that the built-in search engine in EPiServer. The assignment was also to identify what need to be developed in order to give customers a better  opportunity to help their visitors find the right information on their website.Since this thesis was started in 2005, a number of commercial search engine productsentered  the market and it has become more common for companies to invest inthese products instead of using the simple search engine that's built into EPiServer.These products have many of the features that have been developed in this thesis.Another crucial difference between EPiServer?s built in engine and other products isthe method used to index content.

This is a master thesis from Uppsala University in collaboration with B Locket AB (more known as www.blocket.se). B Locket AB is a large ad-company from Sweden, located in Stockholm.Search engines on the market today are becoming more and more complex. When they were first introduced, they only had one function and that was to produce search results containing the string that the user had typed. Today, users want it to be able to spellcheck, produce more results and sort search results on specific fields as well. Preferably, all these features should not affect the performance as a whole.The reason to why these demands have come up is that users are getting more and more used to internet services as a whole and they want everything to be as easy as possible.The user ability has become a substantially more important area in the computer industry and this needs to be taken into account when it comes to B Locket AB and its search engine.

This is a master thesis from Uppsala University in collaboration with B Locket AB (more known as www.blocket.se). B Locket AB is a large ad-company from Sweden, located in Stockholm.Search engines on the market today are becoming more and more complex. When they were first introduced, they only had one function and that was to produce search results containing the string that the user had typed. Today, users want it to be able to spellcheck, produce more results and sort search results on specific fields as well. Preferably, all these features should not affect the performance as a whole.The reason to why these demands have come up is that users are getting more and more used to internet services as a whole and they want everything to be as easy as possible.The user ability has become a substantially more important area in the computer industry and this needs to be taken into account when it comes to B Locket AB and its search engine.

This paper is a literature study on Search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from Search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

This thesis is focusing on how global and local search engines retrieve information from the local domain. The three search engines tested are the global search engines Yahoo, Ask.com and the local search engine Web Wombat. The questions we examined were: which search engine has the best retrieval effectiveness? Could there be other reasons than retrieval effectiveness, to choosing a local search engine?For our test we constructed 20 questions related to Australia.We chose to divide the questions into topics like nature, sports and culture. For all questions we evaluated the relevance of the first 20 hits.

This thesis examines the retrieval effectiveness of two Web search engines. The two search engines are chosen to represent two different types Google as a broad general search engine and Dogpile as a broad general metasearcher. Twenty queries have been used and the first twenty hits for each query were evaluated for relevance. The queries were invented by the authors, based upon their interests and information needs. They were expressed in a general manner, by using one or several keywords, in accordance with the simple search mode available for each search engine.

The web has made an incredible amount of unorganized information available to anyone. There are search engines that help us structuring the information, but it is still difficult to find what you search for on the web. The purpose of this master's thesis is to investigate whether the already existing techniques for automatic indexing are suited for the new information retrieval context on the web and how the choice to support these techniques, or not, affects the search results. This is examined through a literature study on automatic indexing and other related concepts, such as information retrieval and information searching on the web in order to get a theoretical frame to the work and by an observation of the search engine HotBot to approach the purpose of the thesis. The observation is carried out by searching HotBot's database and investigating the search results in order to try to identify patterns that can reveal something about how HotBot's automatic indexing is done.

The purpose of this paper is to compare the three search engines Web of Science, Google Scholar and MEDLINE in regards of recovery efficiency and the overlap of relevant documents when it comes to information searching for academic purposes. Furthermore, it raises the question whether freely available search engines and licensed search engines are interchangeable with each other. The empirical data in this study were collected through searches conducted in the three search engines Web of Science, Google Scholar and MEDLINE. Twenty search queries were used and the first twenty retrieved documents for each query were examined for relevance using previously designed criteria. The documents were scored by a binary relevancy scale and thereafter a precision value for each search engine was calculated.

The purpose of this thesis is to evaluate three search engines with regard to retrieval effectiveness of information specific to Swedish users. Coverage and the precision in result descriptions are also examined. The three selected search engines are Google, MSN Search and Svesök. 30 queries were tested against the search engines and the first 20 result descriptions and results were judged for relevancy. Relevancy was judged by a binary scale.

The Center for Genomics and Bioinformatics (CGB) is an academic department at Karolinska Institute. Generally stated, the CGB department is committed to the generation and management of genetic information by approaches aiming at elucidating the connection between genes, protein and function.WiGID is a genome information database that is available through WAP (Wireless Application Protocol).Our version of WiGID is based on WML, PHP and PostgreSQL as a database server.One of the changes on the old WiGID application was the creation of a relational database with seven tables and one view, instead of the file that represented the database on the old version. We also changed the script language from python to PHP.The search engine ability has been extended with three new search alternatives for a user to choose from. Each choice leads to other, sometimes multiple choices.A GUI has been created for the administrator, to be able to insert information into the database.The structure of the search engine is primarily for narrowing down the search result on the phone display, thereby making the search efficient..

Företaget Rebtel ville ha en ny landningssida som riktade sig till internationella studenter. Denna sida skulle vara optimerad för målgruppen både gällande design och innehåll. En förundersökningen bestående av bland annat intervjuer med målgruppen, målgruppsanalyser och research gjordes därför. Förundersökningen bestod också av intervjuer med olika roller på företaget Rebtel för att få en inblick i olika arbetsrollers perspektiv och uppgifter under en sådan process. Med hjälp av förundersökningens fynd togs skisser fram och en landningssida utvecklades bland annat genom programmeringsspråken HTML5, CSS3, LESS, JavaScript, .NET och C#.